I design for founders in the US 
who are moving fast and building big.
Most of my work has been shaped by US startups, so I understand the pressure, the audience, and the speed required to launch products that win attention, users, and funding.
Most of my design
journey has US fingerprints.
Out of all the projects I've worked on, nearly 70% have been for founders and teams based in the US. That means my design decisions, product thinking, and user experience approach are heavily influenced by real US audiences, early-stage startup expectations, and funding-driven product goals.
Startup ideation calls
Collaborative sessions to shape and refine your product vision and strategy.
Investor-ready UI/UX prototypes
High-fidelity prototypes that demonstrate your product's potential to investors.
Product clarity and workflow refinement
Simplifying complex workflows to create intuitive user experiences.
Frontend collaboration for fast deployment
Working closely with development teams to ensure design integrity and speed.
Because I speak product, not just design.
A lot of founders come to me with only part of the idea figured out. They share details, goals, or problems and I take it deeper. I help them connect the missing dots, simplify the logic, and turn ideas into designs that people trust and want to use.
I show up prepared in every meeting
I research your industry and competitors before I even meet, so I can dive straight into solutions.
I explain design in a way founders and developers both understand
No design jargon just clear communication about how design decisions impact business goals.
I test ideas early, fix UX confusion, and avoid costly redesign loops
I validate assumptions with users before full implementation to save time and resources.
I stay involved beyond handoffs
Design support continues through implementation to ensure the final product matches the vision.
The kind of challenges
I've solved in the US.
Real, practical solutions for startup growth no robotic AI tone, just results-driven design.
What I did
What I did
Result
What I did
Users leaving the app too fast
What I did
Rebuilt onboarding + UX flow with a focus on user retention and clear value proposition.
Result
What I did
Product felt too complex for investors
What I did
Dashboard clarity + interactive prototype that clearly communicated the product's value.
Result
What I did
Brand looked scattered
What I did
Unified digital brand styling across all touchpoints with consistent visual language.
Result
What I did
UI looked outdated
What I did
Full redesign system with modern components, improved accessibility, and better user flow.
Result
I work the way US
startup teams work.
I've spent years collaborating with US founders, product owners, and development teams. I understand async communication, fast iteration cycles, MVP-first launches, and milestone-based product evolution. My style fits naturally into the way teams here build, quick decisions, clear communication, and less friction.
Founder-first thinking
Your vision drives every design decision, ensuring alignment with business objectives.
Dev handoff and UI QA support
Detailed design specs and ongoing support to ensure pixel-perfect implementation.
Market-first design mindset
Design decisions informed by market trends, user behavior, and competitive analysis.
MVP & prototype clarity
Focus on what's essential for launch, with prototypes that validate assumptions quickly.
Fast iteration loops
Rapid design cycles based on user feedback and data to continuously improve the product.
Clear communication
Regular updates, transparent processes, and collaborative decision-making.
Not the loudest designer, just the one founders trust when it matters.
I don't rely on tricks or complicated language. My work is built on clarity, testing, real conversations, and design that helps founders move forward without second-guessing their product direction.
Got an idea?
Let's shape it into something fundable and usable.
Book a free strategy call to discuss your project, challenges, and how we can work together to create a product that users love and investors notice.
Designed for founders building in the USA
Specializing in UI/UX design for USA-based startups that need to move quickly, communicate clearly, and build products that stand out in competitive markets.
Latest Thought
For US teams building modern products
